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About Us


It is an amazing feeling when your dreams become reality! I have wanted to have my own clothing boutique as long as I can remember. In college, I studied fashion and marketing and my passion grew stronger. It's not just the idea of fabric on your body. It's so much more than that. It's how it makes you feel. It's how it brightens your day when you have on an amazing piece and how it can completely transform your mood. When you feel good, you can take on the world. Confidence comes from within but looking your best just boosts that inner glow even more!

My time in New York working in showrooms allowed me to see the true business side of fashion. The designers are visionaries and artists. It takes a team of very creative people to launch a collection and a huge team to market, sell and support the designer. I love strong, classic pieces and firmly believe that quality matters.

With that being said, gone are the days where I would spend my entire paycheck on a pair of jeans or an amazing pair of shoes. I am a mom now and the focus is less on designer handbags and more on paying for hockey lessons, swim class and making sure my kids have clothes without holes in them! Does that mean that I have to sacrifice looking good in the process? Absolutely not! It just means that I have to look good for less and buy pieces that can be worn multiple ways. We want pieces that can be dressed up for a date night or dressed down for football practice. Comfort is key and I refuse to buy items that must be dry cleaned.

With all of this in mind, Gracie James was formed. I want people, like myself, to be able to find affordable, stylish, easy to wear pieces that can be worn anywhere. I want to help make others feel amazing about themselves because let's face it, we all want to feel pretty! I look forward to becoming friends with everyone and seeing where this amazing journey takes us!